By Tyler Marr

‘We want to make the community better’: #evolvingnb clothing sales to benefit Victim Services

Oct 29, 2018 | 2:00 PM

Number one in something, but not for long.

That, alongside #evolvingnb, will soon be plastered on bunny hugs and T-shirts in and around the Battlefords, as another business looks to dispel coverage from a recent CTV W5 documentary, which labelled the city as Crimetown.

The community project undertaken by All Out Graphics and Design in North Battleford will direct all profits from sales towards Battlefords Victim Services.

Owner Nicole Hanna said the documentary made it ever more clear it is time for the community to come together and tackle the issues. She believed, like many others, CTV got it wrong and wants to help turn around the region’s reputation.

Hanna said the design was settled upon, in part, because the documentary scrubbed the city’s name from the iconic water tower. The slogan ‘number one in something, but not for long,’ is being used as Hanna believes the city is “not going to be the crime capital for the rest of our life,” and hopes to spur people into action.

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The graphics company is not alone in their endeavour, as earlier in the month, a massive billboard was placed on the side of Ultra Print Services, proclaiming “W5 missed the good stuff! Ultra Print loves the Battlefords.”

“It is awesome and great to see other business are on the same page as us and see that we have to do something about this and make North Battleford great again,” Hanna said.

Speaking to people around the city, Hanna believes there to be a strong desire for change, and she commended the work already being done by various groups in the city and hopes to encourage more residents to do their part.

The #evolvingnb campaign was launched Friday afternoon, and Hanna said quite a few orders have already flowed in. The products will be printed off next week and shipped out.

Hanna said the clothing line initiative is the launchpad for other community-building initiatives the organization has planned. She hopes to raise funds to organize periodic evening activities, like craft nights, to help bring people together.

“It is just a way to bring the community together and have those nights to bond and get to know each other and show we are a good community and we do stick together,” she said.

tyler.marr@jpbg.ca

On Twitter: @JournoMarr