Larry Tanenbaum, right, Chairman of Kilmer Sports Ventures and owner of the Toronto Tempo, Olivia Chow, centre, Mayor of Toronto and Teresa Resch, Toronto Tempo President poses for a photograph after speaking at a press conference regarding the building of a brand new dedicated performance centre which will be training facility of the WNBA's Toronto Tempo in Toronto on Friday, April 17, 2026. THE CANADIAN PRESS/Nathan Denette
New survey finds sponsorship spending in Canada reaches all-time high
Aug 20, 2026 | 12:10 PM
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A new survey has found that spending on sponsorship in Canada reached the highest it has ever been.
The Canadian Sponsorship Landscape Study estimates that a total of $4.68 billion was spent on sponsorship in Canada last year, with professional sports, grassports sports and non-profit organizations among the biggest beneficiaries.
The study was officially unveiled at SponsorshipX, a branding and sponsorship conference in Toronto, on Tuesday.
CSLS interviewed 114 brands, 50 properties and 24 agencies for its data in this year’s survey, the 20th year it’s been conducted.
