The real revolution in NKorea is rise of consumer culture
PYONGYANG, Korea, Democratic People’s Republic Of — Like all North Korean adults, Song Un Pyol wears the faces of leader Kim Jong Un’s father and grandfather pinned neatly to her left lapel, above her heart. But on her right glitters a diamond-and-gold brooch.
Song is what a success story in Kim Jong Un’s North Korea is supposed to look like. Just after Kim assumed power in late 2011, she started managing the supermarket floor at a state-run department store, which has freezers stocked full of pork and beef and rows of dairy, bakery and canned goods. She watches as customers fill their shopping carts, take their groceries directly to be scanned at the checkout counter and pay with cash or bank debit cards.
Song is part of a paradigm shift within North Korea: Three generations into the Kim family’s ruling dynasty, markets have blossomed and a consumer culture is taking root. From 120 varieties of “May Day Stadium” brand ice cream to the widespread use of plastic to pay the bills, it’s a change visibly and irreversibly transforming her nation.
While Kim has in recent weeks gained attention for his threat to fire missiles near Guam, his trademark two-track policy focuses on the development of both nuclear weapons and the economy. His acceptance of a more consumer-friendly economy is meant to foster economic growth and bring profits into the regime’s coffers. But like his pursuit of nuclear weapons, it’s a risky business.