Best Insurance Office

Shopping & Services
Western Financial Group

When purchasing insurance, finding a broker working in your best interest and willing to take the time to listen and provide what will be of best value for you is crucial. After all, everything you have is everything you have, regardless of how illustrious or how humble it may be.

And when seeking out that insurance agency, residents need not look any further than Western Financial Group.  They are an insurance agency that embodies the notion of offering services well beyond what is in a name.

Western Financial Group specializes in all aspects of insurance - home, auto, tenant, farm, travel, commercial, liability, special event, life, disability, and mortgage insurance coverage. As well they are a SGI Motor License issuer. 

Though a large company with 179 locations across Western Canada, they are steadfast in their commitment to being community orientated, with ongoing community engagement. With their size, brokers are able to leverage this and call upon a large number of companies in different markets to ensure clients receive the best price for the policy they need today and into the future.

The team at Western Financial Group, led by branch manager Val Wasmuth, pride themselves on being experts in customer service, listening to clients, and explaining the sometimes tedious world of insurance to ensure everyone who comes through their doors can make a well-informed decision on a product.

The team of six are dedicated to being trusted advisors for clients. This can be seen through their accolades, taking home the Best of the Best award for Best Insurance Office in 2018 to mark their fifth anniversary with Western Financial Group since the 2013 purchase.

“People recognize us for our value in being a trusted advisor. We are very, very humbled to win that award,” said Wasmuth. “Many clients come to us because we take the time to educate them about their insurance.”

Additionally, Western Financial Group is committed to maintaining direct communication with clients to ensure they are kept abreast to any changes on their policy.  “We provide a thorough review of our clients policies each and every year,” Wasmuth explained. “We are very proactive in client communication to ensure that there is nothing unexpected at time of renewal”

One piece of insurance Wasmuth said often goes overlooked is an Auto-Pak policy. Many drivers, she said, rely solely on the insurance provided with their license plates and underestimate the value of extending coverage beyond their basic plate insurance. There are multiple benefits such as waiver of animal deductible, family security, road hazard glass, loss of use, increased liability, damage to vehicles you don’t own, income and death benefits, funeral expenses and education allowance.

Western Financial Group is located at 1192 - 100 Street in North Battleford. They are open 6 days a week opening at 8:00 am with extended hours on Thursday until 7:00 pm and open Saturdays 9:00 am -5:00pm. Stop in to see them or contact them by phone at 306-445-6100.

Western Financial Group
Monday-Saturday: 9am-5pm
Thursday: 9am-7pm
1192 100 St
North Battleford, SK S9A 3A4

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