Stores hoping people keep shopping offer Cyber Monday deals
NEW YORK — After offering online deals for days, retailers are rolling out even more promotions for Cyber Monday, hoping to keep people buying stuff on their smartphones or computers.
Shoppers are expected to spend $6.6 billion on Cyber Monday, up more than 16 per cent from a year ago, according to Adobe Analytics, the research arm of software maker Adobe. And more people will be picking up their phones to shop: Web traffic from smartphones and tablets is expected to top desktop computers for the first time this year, Adobe said.
At the MacArthur Center shopping mall in Norfolk, Virginia, on Sunday, Kathy Lewis was there not to shop but to get her nails done. Her plan is to make her big purchases on Cyber Monday, including the newest model Nerf gun for her boyfriend’s nephew. Lewis said she gave up years ago on waiting in line at Toys R Us.
“It’s so hard to get in and out of there to me,” she said. “If you look online, you get the same price you get on Black Friday.”