Community’s successes promoted by Action Battlefords

“We’re hoping for some good results from that,” he said.

Caldwell said the firm will provide good stories about the Battlefords, pointing out “it’s not advertising” as a way to promote the local area outside of the Battlefords, across Saskatchewan and Canada, with the aim to improve the local public image.

There are “positive stories about the Battlefords and there are lots of them,” he said. “I’m hoping that allows for a little bit better view of the Battlefords and to invite investment here.”

Some local advertising is also being donated for the campaign.

Part of the funds will go toward increasing the size of Citizens on Patrol.

So far about 48 members signed up with a total of about 70 individuals expressing an interest in participating in the Citizens on Patrol Program. Before Action Battlefords came on board, the program had about eight participants,” Caldwell said, so there has been a great deal of growth since then.

To recruit the new members, he said Action Battlefords drew attention to the concerns in the area, and through “making big appeals, and getting people to care.”

Caldwell said the benefit of having more Citizens on Patrol members is that there will be “more eyes on the street,” and will encourage people to care more about what’s happening in the Battlefords.

“I think that’s a big thing,” he said, adding if potential offenders know there are people out there on the streets looking for suspicious activity they will be “less apt to commit crimes.”

angela.brown@jpbg.ca

On Twitter: @battlefordsNOW

by Angela Brown

Community’s successes promoted by Action Battlefords

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