By Canadian Press

Hosting Grey Cup game, festival earns Vancouver $121.9 million in economic impact

Apr 9, 2025 | 2:43 PM

VANCOUVER — Hosting the 2024 Grey Cup game and festival generated $121.9 million in economic impact for Vancouver, the CFL announced Wednesday.

The economic impact figures were released in a summary this week by Sport Tourism Canada.

The economic total is highest generated for a Grey Cup in over 10 years.

The summary also revealed the Grey Cup generated $45.6 million of visitor spending.

The six-day festival reported a total attendance of 547,698 people with 53,365 coming from out of town. It was also recognized as Sport Tourism Canada’s Prestige Award as Canada’s 2024 marquee sporting event.

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Other findings included:

— A total of 90, 399 people were reported to attend an average of 2.9 days and 4.7 different events.

— Ninety-six per cent of out-of-town attendees stayed overnight in Vancouver during their stay, with 65 per cent doing so in hotels/motels.

— A total of 615 local jobs supported the festival, of which 583 and over $30.1 million in wages were supported locally.

— Some 800 volunteers were involved in the planning and delivery of Grey Cup week.

This report by The Canadian Press was first published April 9, 2025.

The Canadian Press