Miracle Treat Day is set for THursday, where every purchased Blizzard will contribute to the Jim Pattison Children's Hospital Foundation. (File photo/battlefordsNOW Staff)

By battlefordsNOW Staff

Blizzard for a cause

North Battleford set for Miracle Treat Day

Oct 27, 2021 | 5:07 PM

While the weather is cooling, Battlefords residents will have one more chance to enjoy ice cream for a good cause, free of freezing conditions surrounding the treat.

The 19^th Annual Dairy Queen Miracle Treat Day is set for tomorrow across Saskatchewan, with 100 per cent of the net proceeds from purchases of Blizzard Treats going to the Jim Pattison Children’s Hospital Foundation.

Candida Ness, senior director of Marketing for Dairy Queen Canada, said in a media release that this is an important cause for the company.

“We are proud of our ability to support Miracle Treat Day through our partnership with the Children’s Miracle Network member hospitals and are grateful for the tireless work that our franchisees do year-round to make this happen.”

Since partnering in 1984, DQ has raised $44 million for the Children’s Miracle Network. Miracle Treat Day normally runs in August but was pushed forward this year.

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Tanner Braaten, The JPCH Foundation’s Community Engagement Coordinator, said they’re excited to have the event back in full swing. Funds raised will go towards pediatric medical equipment and family centre care.

“We’re excited to be back raising funds for families across the province, supporting areas of urgent equipment needs, that help critical treatment and healthcare services,” Braaten said.

Battlefords expecting larger volume

In North Battleford, the excitement level is particularly high compared to 2020.

Dairy Queen owner Terry Burnett said last year they were able to raise $5,000, but without much “hoopla” in promoting the day.

“Usually we have a bouncy castle, face painting and more,” he said. “Even this year will look a little different, but we’ve got some national advertising, so we’re still hoping to make it a bigger, special day.”

The building falls under the province’s vaccination policy, which means customers who are sitting down to enjoy their Blizzard inside must provide proof of vaccination or a negative test result. Burnett said the ordering area will be less crowded than pre-pandemic years, but they’re already getting support from residents and others businesses, which will have their staff in before 6:00 a.m. tomorrow to prepare large orders.

“We’re definitely promoting takeout and drive-thru and we’ve had a lot of businesses call in for pre-orders already,” he said. “It’s shaping up to be a good one and we’re looking forward to getting in early in the morning to get Blizzards made.”

As for the goal of day, Burnett said it hits home for everyone and that it matters that each dollar has a local impact.

“We all have friends and family who have used the children’s hospital…We know that everything we raise actually stays in Saskatchewan, which is important.”

Other Miracle Treat Day details are available online.

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cjnbnews@pattisonmedia.com

On Twitter: @battlefordsNOW