Big Brothers Big Sisters brand relaunch September 18. (Supplied photo/Big Brothers Big Sisters of the Battlefords)

By Keaton Brown

Fresh New Look

Big Brothers Big Sisters rebrand with new look on national Big Brothers Big Sisters day

Sep 18, 2019 | 2:00 PM

A new look for a great organization.

Big Brothers Big Sisters has been reinvented and is reintroducing itself to the world starting today which also happens to be nationally recognized Big Brothers Big Sisters day.

The top floor of RBC Tower has been lit up purple since September 1 and will continue throughout the month of September, but will be changing to the new colour tomorrow night for the first time.

Big Brothers Big Sisters believes that potential lives within every young person and that there are hundreds of thousands of Canadian children and youth who are still in urgent need of someone who will stand in their corner and ignite that potential.

With that in mind the 106 year-old organization’s new look is a call to action for Canadians to be a part of something bigger, a movement to prove how critical relationships are to our success, mental health and well-being.

Honouring a neighbour

'He's smiling down at us': Wes Petterson Memorial Park opens in Weldon with special ceremony

1h ago

Investigation

RCMP investigating death on Sweetgrass First Nation

17h ago

BDO Debt Solutions

The Financial Impact of Assisting Adult Children

Sep 21, 2024

President and CEO of Big Brothers Big Sisters W. Matthew Chater said that mentoring is invaluable to Canadian youth.

“Mentoring is an essential service, impacting childhood brain development and creating positive cognitive, education, employment and health outcomes. Our modernization is meant to engage a new wave of volunteers and donors and give them an opportunity to make a true difference in this world, to change two lives: their own and the life of a young person,” he said.

The new mission for Big Brothers Big Sisters is to enable life-changing mentoring relationships to ignite the power and potential of young people. Their renewed call to action is for more people, more volunteers, and more donors to join the mentoring movement and create that spark.

Program Coordinator for Big Brothers Big Sisters of the Battlefords Renee Sperling is hopeful that the new look helps bring in more volunteers and mentors.

“We have eleven matches right now in the Battlefords, which is the highest matches we have had in a decade. We have twelve littles right now on the wait list; those are youth that are waiting to be matched. The longest wait right now is a little brother who has been waiting for five years for a match,” she said.

Sperling explained that the only reason he had not found a match yet was because they have been waiting for more Big Brothers to sign up for mentorship.

“That is the whole idea of igniting the potential in our youth. He has the potential, he is a wonderful young guy who would just like someone there to help connect him to the passions that he wants to do. That is what we are hoping to get out of the next couple months is as many of those youth as possible to match up,” she added.

Volunteers and donations are needed to professionally support mentor-mentee matches across the country. For more information you can visit the Big Brothers Big Sisters of the Battlefords website.

—

Keaton.brown@jpbg.ca

On Twitter: @battlefordsnow