Loblaw to merge Shoppers Optimum and PC Plus loyalty programs in February
Customers at Shoppers Drug Mart or any of Loblaw Companies Ltd.’s grocery stores will soon use a new, unified loyalty program that replaces Optimum and PC Plus points.
Loblaw (TSX:L) will merge the two programs starting Feb. 1, 2018 under the name PC Optimum — a long-anticipated move that comes more than three years after the grocery giant acquired the pharmacy chain and its in-house Shopper Optimum system.
“We’re bringing the very best of Shoppers Optimum and PC Plus together,” said Uwe Stueckmann, senior vice president of marketing.
PC Optimum is “the future of loyalty programs for Loblaw companies,” he said, “harnessing both the power of PC Plus and Shoppers Optimum across the unified network of our stores coast to coast.”