WestJet Airlines looks to launch new no-frills airline later this year
CALGARY — WestJet Airlines Ltd. (TSX:WJA) will launch a new discount carrier later this year in a bid to offer travellers a no-frills, low-cost option, the company said on Thursday.
Chief executive Gregg Saretsky said the airline industry has changed since the company began flying in 1996.
“The complete unbundling of services and products in order to lower fares for the price-sensitive traveller has created the ULCC (ultra-low-cost carrier) category,” he said in a statement.
“Our new airline will provide Canadians a pro-competitive, cheap and cheerful flying experience from a company with a proven track record.”