In this day and age, leasing is the way to go
There’s no denying the cost of purchasing a vehicle in recent years has continued to climb.
And yet, despite rising costs, many customers spending habits haven’t quite adapted as quickly as they need to, at least not according to Duane LaFreniere, general manager at Bridges Chevrolet Buick GMC.
The North Battleford dealership has been around for over 40 years, and LaFreniere has been selling cars for a quarter century. When he left La Ronge in 2002 to return to North Battleford after co-owning a business up north, he went right back to work at Bridges, and quickly rose from salesperson, to business manager, to sales manager, and then in 2014, to general manager.
In his eyes, too many customers are set on financing, despite having negative equity, and he is on a mission to show them the benefits of leasing instead.