Changes to McDonalds’ restaurants focused around ’emotional connection’
A trip to McDonalds could soon be a whole new experience, with the fast food chain introducing table service and the option to build your own burger.
“Vision 2017 is all about shifting from a really transactional focus, to a more emotional connection on both sides of our front counter,” said Rod Halladay, director of operations for McDonalds in western Canada.
The new system of self-order kiosks and table service has already rolled out in 24 restaurants across Saskatchewan including newer locations like the McDonalds in Regina’s Harbour Landing. When McDonalds celebrates 50 years in Canada next year, these options will be available in almost all of the locations across the country.
“We’ve customized the premium burger experience with ‘create your taste’ and that menu is going to enable us to allow guests to build their own burger and when you do that you get a choice of 30 quality, freshly-prepared ingredients,” Halladay explained.