Passengers can bid on discount airline’s unsold seats
Travellers can now bid for a seat on Canada’s newest discount airline.
NewLeaf announced a partnership with Calgary-based company Jump On Flyaways Tuesday, which would see unsold seats filled by the highest bidder.
“There’s a huge number of seats that fly empty every year, and it’s because airlines use fairly complicated revenue management techniques to maximize their seat revenue,” said Roger Jewitt, CEO of Jump On.
“Our model is…while (airlines are) busy filling up their seats the old-fashioned way, and doing their best at that, what we do is we collect bids on the potentially unsold seats.” he said.