Karl Johnston of Jim Pattison Broadcast Group was on hand at PineRidge Ford in Meadow Lake recently to hand out $100 bills to test the effectiveness of local radio. Staff photo/CJNS
March 30, 2017 - 2:00pm
Updated: March 31, 2017 - 9:20am
The gauntlet was thrown down recently between two local radio stations and an automotive dealership to test the effectiveness of radio advertising.