Ex-Playboy executive Victor Lownes dies at 88
LONDON — Victor Lownes, a former executive of Playboy who helped forge the brand’s hedonistic ethos and put much of the swing into the “Swinging London” era, has died at 88.
Friend Barbara Haigh, a former “bunny girl” at London’s Playboy Club, said Lownes died in his sleep Wednesday at a London hospital after suffering a heart attack at a New Year’s party.
Haigh called Lownes “a total gentleman,” adding he was “the best boss anyone could ever have wished for.”
Born in Buffalo, New York, in 1928, Lownes met Hugh Hefner at a Chicago party in the 1950s and recognized a kindred spirit. Lownes went to work for Hefner’s new Playboy magazine, whose blend of sophistication and titillation was a recipe for riches in the increasingly permissive — but firmly male-dominated — times.