When shopping for a used vehicle options tend to be limited. It is tough to find the exact car you’re looking for. Not only can Strait Line Auto find the make and model you want but they can usually get it in your favorite colour and price range. Not to mention the six month warranty that isn’t offered anywhere else.
Dan Jackson started Strait Line Auto in 1991. It used to be located on HWY. 40 on the way to Prince Albert but it was recently relocated to North Battleford because Dan’s son Jonathan is taking over the business and wanted it in the city.
The father son duo has created a one of kind business in the area, intended on working for the customer.
“With us you’re pretty much ordering your used vehicle which most places will not do,” Dan said. “We had a guy in here looking for a particular type of Subaru Impreza. It had to be a standard, five door, hatchback and it had a price point he had to meet. That car will be here in two weeks.”
Strait Line is able to get very specific vehicles because of the dealer group they do business with. They can choose from up to 10,000 vehicles at any time making it much easier to find the perfect ride for the customer. Dan ensured the price is still competitive even with the extra work.
Dan and Jon pride Strait Line Auto on its customer service through the integrity the business has built over the last 16 years. According to Dan when they first moved to North Battleford, people who recognized the name would come in and say “I’m so happy to see you in town.”
“We want to build a relationship with people rather than just sell them a product,” Jon said. “We aren’t going to put someone into a high pressure sales situation. If someone wants to just come in for a coffee and chat we would love to see them. We also want to know if they buy from us that we’re now friends and we’ll take care of you after the sale.”
One thing Strait Line offers, which they say will not be found anywhere else, is their six month 6,000 km warranty on vehicles, which includes the powertrain, seals and gaskets. Jon said they are able to offer it because of the extensive inspection each vehicle goes through before it is sold. The inspection is done at a third party location and costs between $800 and $1,000.
Dan said they take cash credit and any sort of trade in, even of the bovine variety.
“We’ve taken some interesting trades for vehicles,” Dan said. “We’ve taken cows on trade. We’ve taken horses and grain. Those are some of the weird things we’ve taken on trade. That was during the times when things were a lot slower for people. Everyone was hurting so I said lets open it up.”
When asked if Straight line still takes interesting trades Dan said “Oh yeah for sure. I’ve got not where to put the horses though.”
On top of interesting trades Strait Line has sold vehicles to interesting places. According to Dan people have come from as far as Newfoundland and even Texas to purchase cars from them.
“People find us on the internet and think we have great deals so they drive down or even fly. A guy from the Northwest Territories flew down and drove back,” Dan said.
Strait Line Auto doesn’t just limit itself to cars and trucks. The owners say they will buy and sell anything that drives. Their lot is currently full of RV’s and they even have a boat available. Over the summer ATV’s were a big hit but now that winter is around the corner they are preparing for Ski-Doo season.
Dan and Jon want to get the word out to the community because although they do get repeat customers, they are always happy to see new faces.
“We just want the opportunity to earn peoples business,” Dan said. “If we don’t have it we can get it. A lot of people walk through and just look at the cars and think ‘oh they don’t have it.’ The thing is they don’t understand is that we can get it.”
Strait Line Auto is open Monday to Friday 9 a.m. to 6 p.m. and on Saturday’s from 9 a.m. to 4 p.m. It’s located on 99 St. just north of Territorial Rd. right next to Betty Bubbles and Oil Can Charlies.
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