The Onion ramps up speed of satire in Campaign 2016
PHILADELPHIA — Even satire has a shelf life.
In a presidential campaign with fast-changing headlines that sometimes defy belief, The Onion has managed to maintain its niche by becoming more agile, just like real news organizations.
The 28-year-old satirical media outlet, famous for creating fake news, has evolved with technology a bit like everyone else, including the news industry it parodies. For the first time, The Onion this summer sent staffers to the Democratic and Republican conventions.
“Although technology requires media to be much quicker, it also allows us to be a bit faster, and we’ve started training ourselves and developing ways that we can be a little more reactive, too,” said Matt Klinman, The Onion’s head writer for video.